{"id":3001,"date":"2024-09-12T13:27:53","date_gmt":"2024-09-12T13:27:53","guid":{"rendered":"https:\/\/clannetworks.com\/guide-business-model-canvas-bmc\/"},"modified":"2025-01-03T14:19:07","modified_gmt":"2025-01-03T14:19:07","slug":"guide-business-model-canvas-bmc","status":"publish","type":"post","link":"https:\/\/clannetworks.com\/en\/guide-business-model-canvas-bmc\/","title":{"rendered":"Guide: business model canvas (BMC)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Business Model Canvas (BMC)<\/strong> is a strategic tool that helps you make your business model clear on one page.\nIt is a visual diagram that depicts the key building blocks of a business, including customers, value positions, revenue sources, and more.\nDeveloped by <strong>Alexander Osterwalder<\/strong>, this model makes it easier to map, adjust, and improve your business model.  <\/p>\n\n<p class=\"wp-block-paragraph\">In this guide, I explain how to complete the BMC, including examples to help you put the theory into practice.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-de-9-bouwstenen-van-het-business-model-canvas\"><strong>The 9 Building Blocks of the Business Model Canvas<\/strong><\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>Customer segments<\/strong><\/li>\n\n\n\n<li><strong>Value proposition<\/strong><\/li>\n\n\n\n<li><strong>Channels<\/strong><\/li>\n\n\n\n<li><strong>Customer Relations<\/strong><\/li>\n\n\n\n<li><strong>Revenue streams<\/strong><\/li>\n\n\n\n<li><strong>Key Resources<\/strong><\/li>\n\n\n\n<li><strong>Core business<\/strong><\/li>\n\n\n\n<li><strong>Key Partners<\/strong><\/li>\n\n\n\n<li><strong>Cost Structure<\/strong><\/li>\n<\/ol>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-1-klantsegmenten-customer-segments\">1. <strong>Customer Segments.<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">This describes the different groups of people or organizations your company serves.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Question to answer<\/strong>: Who are your customers?\nFor whom are you creating value? <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Airbnb<\/strong> serves travelers looking for unique accommodations and homeowners looking to rent out their homes.\nBoth groups are an important customer segment for the platform. <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-2-waardepropositie-value-propositions\">2. <strong>Value Propositions.<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The value proposition defines what makes your company unique and what problems you solve for your customers.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Question to answer<\/strong>: What problems do you solve?\nWhat makes your product or service unique? <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Apple&#8217;s iPhone<\/strong> offers an intuitive user experience, high quality and seamless integration with other Apple products.\nThese are core values that their customers value and that set Apple apart from competitors. <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-3-kanalen-channels\">3. <strong>Channels.<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">This describes how you bring your value proposition to your customers.\nThis can be done through various physical and digital channels. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Question to answer<\/strong>: How do you reach your customers?\nThrough what channels do they come in contact with your product? <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Nike<\/strong> uses a combination of physical stores, its own online store and platforms such as Amazon to reach customers.\nThey also have a strong presence on social media to promote their brand. <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-4-klantrelaties-customer-relationships\">4. <strong>Customer Relationships.<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Describe how you build and maintain relationships with your customer segments.\nThis can range from personal service to automated systems. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Question to answer<\/strong>: How do you maintain the relationship with your customers?\nIs it one-time or ongoing? <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Zalando<\/strong> offers personalized customer service with easy return options, which helps build long-term customer relationships and gain trust.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-5-inkomstenstromen-revenue-streams\">5. <strong>Revenue Streams (Revenue Streams).<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">This shows how your business makes money.\nEach customer segment can generate different revenue streams, such as one-time payments or recurring revenue. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Question to answer<\/strong>: How do you generate revenue?\nIs it a subscription model, product sales or something else? <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Spotify<\/strong> earns through two primary revenue streams: premium subscriptions and ads for free users.\nThis model provides recurring revenue. <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-6-key-resources-kernmiddelen\">6. <strong>Key Resources.<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">What are the key resources you need to deliver your value proposition?\nThese could be physical resources, people or intellectual property. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Question to answer<\/strong>: What resources do you need to support your business model?<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Tesla&#8217;s<\/strong> main resources are their technology (batteries, electric motors), their brand, and their infrastructure of Gigafactories to produce cars.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-7-kernactiviteiten-key-activities\">7. <strong>Key Activities.<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">This describes the key activities you need to perform to deliver your value proposition.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Question to answer<\/strong>: What do you need to do to deliver your value proposition?\nWhat processes and operations are critical? <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Netflix<\/strong> must constantly invest in content creation and licensing agreements to keep their streaming platform up-to-date and attractive to subscribers.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-8-key-partners-kernpartners\">8. <strong>Key Partners (Core Partners).<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">This is about the outside companies or suppliers you work with to make your business model successful.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Question to answer<\/strong>: Who are your key partners and suppliers?\nWhy do you need these partners? <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Uber<\/strong> works closely with drivers (partners) who are the core of their business model.\nWithout these partners, Uber would not be able to offer ride services. <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-9-kostenstructuur-cost-structure\">9. <strong>Cost Structure (Cost Structure).<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Describe the major costs you incur to operate your business model.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Question to answer<\/strong>: What are the biggest expenses in your business?\nAre there fixed or variable costs? <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Example<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon<\/strong> has high costs for logistics, warehousing and technology development.\nAt the same time, they keep operating costs low by leveraging economies of scale. <\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-voorbeeld-airbnb\"><strong>Example: Airbnb<\/strong><\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>Customer segments<\/strong>: Travelers who want a unique experience, homeowners who want to generate additional income.<\/li>\n\n\n\n<li><strong>Value proposition<\/strong>: Access to unique accommodations worldwide, an opportunity for homeowners to generate income.<\/li>\n\n\n\n<li><strong>Channels<\/strong>: Website, mobile app, social media, word of mouth.<\/li>\n\n\n\n<li><strong>Customer relations<\/strong>: Peer-to-peer reviews, customer service via chat.<\/li>\n\n\n\n<li><strong>Revenue streams<\/strong>: Commissions on bookings, service fees for travelers.<\/li>\n\n\n\n<li><strong>Key Resources<\/strong>: platform technology, brand, user base, payment system.<\/li>\n\n\n\n<li><strong>Core activities<\/strong>: Platform management, marketing, customer service, partner relations.<\/li>\n\n\n\n<li><strong>Key Partners<\/strong>: Hosts, payment processors, IT vendors.<\/li>\n\n\n\n<li><strong>Cost structure<\/strong>: technology development, marketing, personnel, legal fees.<\/li>\n<\/ol>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-samenvatting\"><strong>Summary<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The Business Model Canvas is a powerful tool for creating an overview of your business. By going through each of the nine building blocks thoroughly and formulating specific answers and strategies, you will gain a better understanding of your business and be able to make more focused plans. Each component provides opportunities to adjust and optimize your model.  <\/p>\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-3e82212d-f24a-4f83-8e0d-3f06216ac39d\" href=\"https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/CLANnetworks-business-model-canvas.png\">CLANnetworks business model canvas<\/a><a href=\"https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/CLANnetworks-business-model-canvas.png\" class=\"wp-block-file__button wp-element-button\" download=\"\" aria-describedby=\"wp-block-file--media-3e82212d-f24a-4f83-8e0d-3f06216ac39d\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Business Model Canvas (BMC) is a strategic tool that helps you make your business model clear on one page. It is a visual diagram&hellip;<\/p>\n","protected":false},"author":12,"featured_media":2999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/White-Blue-Navy-Simple-Business-Model-Canvas-Graphic-Organizer.png","uagb_featured_image_src":{"full":["https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/White-Blue-Navy-Simple-Business-Model-Canvas-Graphic-Organizer.png",2000,1414,false],"thumbnail":["https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/White-Blue-Navy-Simple-Business-Model-Canvas-Graphic-Organizer-150x150.png",150,150,true],"medium":["https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/White-Blue-Navy-Simple-Business-Model-Canvas-Graphic-Organizer-300x212.png",300,212,true],"medium_large":["https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/White-Blue-Navy-Simple-Business-Model-Canvas-Graphic-Organizer-768x543.png",640,453,true],"large":["https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/White-Blue-Navy-Simple-Business-Model-Canvas-Graphic-Organizer-1024x724.png",640,453,true],"1536x1536":["https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/White-Blue-Navy-Simple-Business-Model-Canvas-Graphic-Organizer-1536x1086.png",1536,1086,true],"2048x2048":["https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/White-Blue-Navy-Simple-Business-Model-Canvas-Graphic-Organizer.png",2000,1414,false],"post-thumbnail":["https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/White-Blue-Navy-Simple-Business-Model-Canvas-Graphic-Organizer-624x441.png",624,441,true],"mpcs-course-thumbnail":["https:\/\/clannetworks.com\/wp-content\/uploads\/2024\/09\/White-Blue-Navy-Simple-Business-Model-Canvas-Graphic-Organizer-600x400.png",600,400,true]},"uagb_author_info":{"display_name":"CLAN Networks","author_link":"https:\/\/clannetworks.com\/en\/author\/clan-networks-businesscoach\/"},"uagb_comment_info":0,"uagb_excerpt":"The Business Model Canvas (BMC) is a strategic tool that helps you make your business model clear on one page. It is a visual diagram&hellip;","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/posts\/3001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/comments?post=3001"}],"version-history":[{"count":3,"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/posts\/3001\/revisions"}],"predecessor-version":[{"id":3984,"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/posts\/3001\/revisions\/3984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/media\/2999"}],"wp:attachment":[{"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/media?parent=3001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/categories?post=3001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clannetworks.com\/en\/wp-json\/wp\/v2\/tags?post=3001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}